Research studies have shown the outstanding effectiveness of promotional products - especially in a tough economy - in developing brand identity, generating leads, improving direct mail/advertising responses, encouraging repeat/return business, increasing tradeshow traffic and building customer loyalty.

In a recent survey conducted by the Promotional Products Association International the following information was collected from those surveyed:

"55% said they generally kept their promotional  products for more than one year."
"74.5% said they kept their promotional products because they were useful."
"76.1% could recall the advertiser's name on the promotional product that they had received in the past 12 months."

The Five Major Strengths of Promotional Products

1. It's Targeted: It goes only where you want it to go. There is little to no waste.
2. It Provides Long-term Advertising Value:  It can continue promoting a company for years after its been given out.
3. The Medium Becomes The Message: When this happens, it creates a "memory book".
4. It Creates Goodwill: When used to show appreciation, it creates goodwill every time the recipient looks at it.
5. It Provides An Endorsement Factor: When someone uses a promotional product, it indicates the person has a favorable working relationship with that company, which implies that they endorse it.

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